The duty-free billionaire behind Leicester City's Premier League title is a hit with fans and royalty alike - and he now stands to cash in on one of soccer's greatest fairy tales.

Polo-loving Vichai Srivaddhanaprabha, 58, rubs shoulders with celebrities and his surname, meaning "light of progressive glory" was bestowed by Thailand's revered King Bhumibol Adulyadej.

But the bespectacled Thai tycoon also displays an unerring common touch, dishing out free beer and doughnuts at Leicester's King Power Stadium, where he lands his helicopter in the center circle.