Three souvenirs based on Xiao You, an ancient bronze wine vessel from Shang Dynasty, in the shape of "angry birds" characters. [Photo/Chinanews.com]

Shanxi has released a series of new creative cultural products on Sunday. Money boxes based on the Xiao You, an ancient bronze wine vessel from Shang Dynasty (1600-1046 BC), in the shape of "angry birds" characters, and blue and white porcelain plate paintings of four ancient literary figures were unveiled at the Taiyuan Art Museum in Shanxi.

The most popular cultural creative product in 2016 was also announced.

The event aims to promote new cultural products, showcase cultural achievements and seek an outlet for the development of creative cultural products in Shanxi.

Museum curator Wang Ding said that the relics, artworks that were once only displayed in museums and exhibition halls, are reaching common people's lives through creative design and uses.

Shanxi has made much effort to develop its creative cultural industry, and a cultural product exhibition will be held each year in the future during the Spring Festival and Lantern Festival to promote its cultural industry.