The flagship store FIRBIRD SAGA opened in SOHO last week. Photo provided to China Daily

The flagship store FIRBIRD SAGA, which carries the three major brands Cape Cobra LORENZI and Via La Moda, opened in SOHO last week.

After almost three years of efforts, the flagship and exclusive shops of FIRBIRD SAGA China have gradually moved into the heart of Beijing's Central Business District beginning in June.

Cape Cobra leather designs have won international recognition and have been worn by members of the UK royal family and celebrities such as Sandra Bullock, Debra Messing, Jennifer Lopez and Anne Hathaway.

LORENZI, as a synonym for elegance, has become one of the latest design trends for fashionable women.

Via La Moda, which first originated out of a European family business 200 years ago, has each of its handbags handmade. From the selection of material to craftsmanship, each step of the process is impeccable.

The opening of the flagship designer store will allow the company to sell a number of its products under one roof, and along with the name recognition already in place, the company plans to launch a new generation of luxury ostrich bags in the future.

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