The 8th Beijing Advertising Festival will be held in Beijing Exhibition Center from Aug 12 to 14.

Themed around the ideas of "crossover, innovation and experience", the event will include exhibitions and forums, showcasing the latest trends in the advertising industry.

Festival organizers will hand out awards to organizations and individuals who have contributed to the development of advertising. Creative work will be displayed online for public voting before the event.

The event is a joint effort between Beijing, Tianjin and Hebei province, echoing the national strategy to integrate the three areas in economic development.