The company was established in 2000, mainly producing jellies, candies, drinks and leisure food. It has nine series and over 300 varieties of products, which are exported to over 30 countries and regions, including Europe, America, Southeast Asia and Africa.

It has 200-300 distributors, thousands of sales networks and tens of thousands of retail terminals in domestic markets, which form a large distribution network covering 31 provinces and cities.

It has built close cooperative partnerships with large retailers at home and abroad, including Wal-Mart, Metro and Carrefour. Its annual growth rate is about 30 percent. Its national market share ranks second place, and it is the leading producer in the domestic jelly industry.