A photo exhibition showcasing the changes in the lives of ordinary people and families over the 40 years of reform and opening-up in Shandong province opened at Shandong Museum in Jinan on Nov 10.

East China's Shandong is a pioneer in implementing China's reform and opening-up policy and has witnessed rapid economic development and great increase of people's living standards in the past 40 years.

The exhibition displays nearly 150 sets of photos on the social development of the province and changes in the lives of ordinary families from perspective of clothing, food, housing, transportation and education since the country announced the policy in 1970s.

All exhibits were collected from central and provincial media outlets, Shandong Photographers Association, and other shutterbugs and citizens.

The exhibition will tour across schools, residential areas and government departments after it closes on Nov 14 at the Shandong Museum.

A photo captures the happy moment when a big family gathering together and celebrating Spring Festival in Qingdao, a coastal city in Shandong province. [Photo by Liu Weiqing/WeChat account: qilunvxing]

A set of photos recording the changes of major possessions in different ages of a family in Weihai, Shandong province is on exhibition. [Photo by Wang Xiaoguang/WeChat account: qilunvxing]

A set of photos recording the important moments of a family such as birthdays, weddings and moving to a new house in Heze, Shandong province is on exhibition. [Photo by Ma Chunxia/WeChat account: qilunvxing]