The seventh China Spring Festival Tourism Products Expo and a New Year's shopping festival will be held from Dec 30 to Jan 3 at the Taierzhuang ancient town in Zaozhuang, Shandong province, offering a great opportunity to do special purchases for the Spring Festival at one-stop.

The expo is designed with five areas: one to promote featured tourism products from a dozen foreign countries; one to exhibit and sell specialties, snacks and liquors from all over the country; one area for the intangible cultural heritage exhibition and performance; one area for Taiwan exhibitors; one area to display and sell folk-custom products and one special area for Chinese time-honored brands from around the country.

An extravaganza of cultural and art performances, featured exhibitions and tourism product promotions are scheduled to lure and entertain visitors during the event.

Jointly organized by the Zaozhuang Tourism Trade Association and the Taierzhuang ancient town, the annual event has become a brand activity of the ancient town to attract visitors and expand popularity.

Folk performances are staged to entertain visitors during the China Spring Festival Tourism Products Expo at the Taierzhuang ancient town in Zaozhuang, Shandong province in previous year. [Photo/WeChat account: tezgc2008]

Performers pose for a group photo with the festive lantern decorations during the China Spring Festival Tourism Products Expo at the Taierzhuang ancient town in Zaozhuang, Shandong province in previous year. [Photo/WeChat account: tezgc2008]

The China Spring Festival Tourism Products Expo attracts hordes of visitors at the Taierzhuang ancient town in Zaozhuang, Shandong province in previous year. [Photo/WeChat account: tezgc2008]