A cultural week event kicked off in Jinan, Shandong province on May 28 to commemorate the 880th anniversary of the ancient poet Xin Qiji (1140-1207). It will last until June 2.

Hosted by the Jinan Innovation Zone, the event features online activities that visitors can participate in and win prizes.

The local government has also joined hands with shopping malls and cultural enterprises to release cultural creative products and discount coupons for consumers. Some online shops bearing the theme of Xin Qiji will also launch video broadcast activities.

The event is expected to promote regional cultural upgrading and economic recovery.

Born in Jinan, Xin Qiji was a famed poet from the Song Dynasty (960-1279) who wrote 629 poems about his love for his country.

Scan the QR code via WeChat to answer questions and Xin Qiji's poems to win prizes. [Photo/WeChat account: jnslyj]