Hainan rolled out a series of new travel products to woo travelers from northern China during the Beijing International Tourism Expo from June 16 to 18.

Aviation, high-speed rail, cruising and duty-free trips are developed for northerners to experience what the island has to offer.

The island province has long been a tourism hot spot with residents in the north, especially during the winter time, for fresh air and warm climate.

At the moment, Hainan is also working on to improve tourism featuring ocean, forest, health preservation, village and industry at the moment.

"In the next five years, Hainan will develop a series of world-class tourism projects … and strive to build itself into a first-class leisure and vacation destination," says Sun Ying, director of the Hainan tourism development commission.