It's common to hear people say things like, "the youth are our future." But it seems no one believes that more than the folks at China Youthology. This business, located in Beijing's Dongcheng district, is dedicated to promoting the youth culture and helping young people achieve their dreams. In a world where young people are under heavy pressure to find a safe job, enter a stable relationship and settle for the standard lifestyle, China Youthology and its members are a breath of fresh air in this community. By conducting market research for major companies like Nike, the people at China Youthology have created a fund, which allows them to invest in its members' creative projects.