Finland: Where winter sports rule
chinadaily.com.cn | 2017-04-04 13:30
Focus on experience
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Charlotte Kalla from Sweden celebrates after Women's Cross-Country 10 km Classical during the FIS Nordic Ski World Championships in Lahti, Finland, on February 28, 2017. [Photo/VCG] |
The Finnish keep the "experience economy" concept in mind while hosting sports events. The Lahti stadium, as the host of seven skiing world championships, succeeded in combining ski sports with entertainment, relaxation, and tourism. According to Janne Leskinen, organizing committee executive of the 2017 Lahti World Champions, the focus is more on the game-watching experience, and provides tailored services to families and partygoers.
