What's your biggest challenge right now?

I'd like a switch right now. I don't want to rely only on the two platforms of Weibo and WeChat. I'd like to connect print with new media. I'm still writing for print magazines and exploring new platforms. And I'm also a radio DJ. "What else can I do?" I ask myself. This year, I've been a producer of an online show, which is about helping young people break into the fashion industry and start-up businesses.

What's one thing that people don't know about Mr Kira?

I'm a huge fan of video games and I pay a lot for this hobby. I can play seven to eight games at the same time. Fashion is tiring; you have to catch the trends and news 24/7. I was in ACG before – probably in the future I'd like to build new connections with that world again.

If you could write one person's biography, who would you choose?

Jin Yong [the influential Chinese wuxia (martial arts) novelist and the co-founder of Hong Kong's Ming Pao newspaper in 1959]. He's a very important influence on me and my writing. Not necessarily the wuxia part, but the romance and his discourse about humanity. He's someone I truly admire. I have had many opportunities to interview him, but I don't dare to. He's a dream to me – and I don't want to disturb that.