When she and Wang Tingying, her friend, co-founded Heaven Gaia in 2014, they described the concept of the brand as "showing gratitude to heaven and the earth." Xiong hopes to blend fashion design with ancient Chinese philosophy, which emphasizes the harmony between nature and humans beings.

"I am confident that Chinese designers can produce really good designs. Only if we truly understand our traditional culture, introduce it to the world and help people from other countries understand what Chinese culture is about, can we produce good designs that are widely accepted by people from around the world," Xiong expressed her vision elegantly.