The 2019 Yanqi Lake Entrepreneur Forum and Greats-in-the-Making Exchange Session kicked off at Yanqi Lake in Beijing on Oct 28. A total of 4,000 business elites, domestic and foreign scholars and representatives gathered together to discuss the new business environment.

At the opening ceremony Bai Lixin, founder of the ZS Institute, delivered a keynote speech titled "Discover Ourselves and Purify Our Souls for Greater Success", which included topics like cultural confidence and national rejuvenation, developing century-old businesses, building happy families to boost youth growth and contributing to a community of shared future for mankind.

Four keywords for the core of Chinese culture

Cultural Confidence and National Rejuvenation is a book that has benefited everyone at the ZS Institute.

The book elaborates on key elements of Chinese culture, which boasts a 5,000-year history. The "Soul–Way–Morality–Work" Quartet, an essential component of Chinese culture, together with aspirations to discover ourselves and purify our souls, can lead us to great success in achieving national rejuvenation and building a community of shared future for mankind.

To grasp and practice Chinese culture, Bai used four keywords to elaborate on his opinions. The first is "people". Discovering ourselves and purifying our souls can be rejuvenating, and thereby elevates our vision helps us be tolerant of more people, from family members to colleagues and strangers. As the quality of our soul becomes purer, we discover helping others is the best way to help ourselves. Contributing to society is the method to make the best of our lives.