The 2020 New Year's concert of the Haidian district in Beijing wrapped up on Monday at the China ethnic song and dance ensemble's theater, attracting nearly 1,000 concertgoers.

That also raised the curtain of the 10th New Year performance season in the district, which will invite the National Ballet of China, the Northern Kunqu Opera Theatrical Group, St. Petersburg State Symphony Orchestra and other renowned art troupes from home and abroad to stage over 200 shows at such venues as Beijing National Library Art Centre and Inside-Out Theater in the next three months.

To encourage more people to step into theaters or concert halls, Haidian district's culture and tourism bureau will give tickets on discount to those who buy them online. Meanwhile, free cultural lectures will be delivered to the public to lift their level of aesthetic knowledge.

According to Liu Lan, vice-director of the bureau, over 70 million yuan ($10 million) has been spent on the annual performance season and ticket discounts since its initiation in 2011, which helped the season grow into an influential cultural event of Haidian district.