Shandong's cultural achievements will be on full display for influential leaders across many bureaus and enterprises

The 2023 Shandong Tourism Development Conference, scheduled to be held in the coastal city Qingdao from March 26 to 27, will display the province's new achievements in the cultural tourism industry while also promoting investment, exchanges and mutual learning, stimulating market vitality and enhancing the brand influence of Shandong.

Wang Lei, head of the Shandong Provincial Department of Culture and Tourism, said the conference plays an active role in expanding the "Friendly Shandong" brand and boosting market confidence along with the high-quality development of the cultural tourism industry.

Sponsored by the Shandong Committee of the Communist Party of China and the Shandong provincial government, the conference is the highest-level and largest-scale cultural and tourism-themed event in the province.

It showcases the latest achievements such as tourism development concepts, models and approaches and serves as a platform for investment promotion in the sector. Since 2020, the conference has been held for three consecutive sessions in Jinan, Yantai and Jining cities.

Titled "Meet with Fashionable Qingdao, Share Hospitality in Shandong", this year's conference strives to create a high-level and unique tourism gala that integrates the public, sharing, display of achievements, exchange, innovation, development, publicity and promotion.

Wang said that compared with previous years' conferences, this year's event is larger in scale, higher in standards, richer in content and more innovative in form, and will surely have a more far-reaching influence.