What is fashion? For many, it may conjure images of ready-to-wear ensembles or high-end luxury brands, but for Zeng Yue, it is something deeper — a form of self-expression.

"Fashion is a statement; it's a way of expressing what kind of person I am or what kind of mood I'm currently in," said the 28-year-old graduate of Central Saint Martins College of Art and Design in the UK.

Zeng's fashion brand, Momonary, made its debut at London Fashion Week last month. She attributes the brand's success to its unique blend of Eastern and Western influences. In fact, some have described Momonary's style as "Eastern Rococo", drawing parallels to the ornate French art movement of the 18th century.