HANGZHOU - LeTV, China's online streaming site, has sold 10 million smartphones since it debuted its first device last year, the company announced.

The company, also known as Leshi Internet Information Technology Corp, has now set its sights on marketing its smartphones, televisions and automobile products to overseas consumers, Feng Xing, senior vice president of the company, said on Thursday, its smartphone release anniversary.

The markets in US, Russia and East European countries will be focused this year, said Feng, also president of LeTV Mobile, a branch company established last year.

The company has released a customized smartphone in Mumbai, India. In addition, thanks to a collaboration with a local service provider, LeTV members in India have free access to 2,000 movies, 100 television cable channels and 3.5 million songs using their phones.

"LeTV is not about selling cold hardware but, rather, providing content services with hardware as platform," he said.

Founded in 2004, Shenzhen-listed LeTV has a total market value of around 100 billion yuan.