BEIJING - A nationwide campaign to select and honor models of morality was launched in China on Friday, aiming to boost the public's moral standards, according to a statement issued after an official teleconference.

Models of morality are those who demonstrate the fine traditions and virtues of the Chinese nation, as well as moral leaders that have emerged amid China's drive for national prosperity.

To contribute to the rejuvenation of the Chinese nation, the conference urged the public to study the spirit of the models of morality and raise awareness.

Cadres across the nation and the public are encouraged to learn from the models of morality by carrying out their work well, according to the statement.

The public should also participate in the selection and honoring process.

The campaign was jointly launched by the Publicity Department of the Central Committee of the Communist Party of China (CCCPC), the Civilization Office of the CCCPC, the General Political Department, the All-China Federation of Trade Unions, the Central Committee of the Chinese Communist Youth League and the All-China Women's Federation.