The Tuttle Publishing Company, a U.S. publisher and seller of books rooted in Asian cultures, languages and history, is among leading global publishers who have been boosting sales of China-themed books over the past few years.

"Out of the 1,500 titles we inked at the expo, about 250 are about china," Steve Jadick, sales and rights manager of the company, told Xinhua.

"China has become such a great power in the world that everybody is interested in what it's going to say next," Jadick said.

Publishers said China's economy and technology developments have emerged as major topics attracting American readers these years.

"Stories about successful Chinese technology companies such as Tencent, Alibaba and Xiaomi are fascinating to readers in the U.S.," said Stephen Horowitz, chief editor of the Royal Collins Publishing Group, a Canada-based publisher with global distributions to 180 countries.

"The founders of those companies remind Americans of people like Steve Jobs and Bill Gates. They love to read such stories," Horowitz said.

The BEA, which dates back to 1947 and was then known as the American Booksellers Association Convention and Trade Show, is usually held in a major U.S. city in late May or early June. It offers the largest selection of English-language themes and is also the largest gathering of booksellers, librarians, retailers and book industry professionals in North America.

China has been invited as a guest of honor for the BEA 2015's Global Market Forum program, which features three full days of education sessions, exhibitions and off-site cultural events.