中國網(wǎng)站品牌欄目（頻道）
美國一家網(wǎng)站近日公布了調(diào)查評(píng)選出的2010年美國最招人討厭的15家公司，豐田、戴爾、諾基亞以及麥當(dāng)勞等民眾頗為熟悉的品牌公司均在其中。據(jù)悉，這項(xiàng)調(diào)查基于6個(gè)指標(biāo)，分別為雇員意見、股民收益、品牌價(jià)值、媒體負(fù)面報(bào)道以及納稅人、國會(huì)和官方意見等。全球最大的手機(jī)制造商諾基亞因顧客投訴和外形設(shè)計(jì)滿意度低而入選；麥當(dāng)勞則被描述為“美國不健康食品的典型代表”，成為“受到最激烈批評(píng)的公司之一”。同時(shí)入選的還有英國石油公司、美國銀行以及聯(lián)合航空等行業(yè)巨頭。
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TOYOTA and BP have joined a familiar cast of airlines, banks and telecoms providers as the most loathed companies in the United States, according to a survey published on Thursday. |
TOYOTA and BP have joined a familiar cast of airlines, banks and telecoms providers as the most loathed companies in the United States, according to a survey published on Thursday.
The list of 15 'most hated American companies of 2010', compiled by website 24/7 Wall St is dominated by technology firms, which rank poorly in consumer and employee polls, stock market performance and press coverage last year.
AT&T is on the list for having patchy service, Dell for its shabby electronic store and fragile laptops, while satellite provider Dish Network features after a third of customers described its service as poor.
Dish Network's competitor DirecTV was also listed for perceived gouging through automatic contract extensions, and a 480 dollar cancellation fee.
Nokia, the world's biggest mobile phone company, saw its star fade thanks to customer complaints and a poor ranking for design.
But tech firms are not consumers' only source of angst. McDonald's, described by the authors as 'poster child for unhealthy food in America', is 'among the most savagely criticised firms', earning it an appearance on the list according to the website.
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(Agencies)
（中國日?qǐng)?bào)網(wǎng)英語點(diǎn)津 Helen 編輯）
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