The city of Beijing will build 20 industrial clusters to promote the cultural industry by 2020, according to two official plans which have set a goal on the industry's contribution to GDP as well.
A growing amount of money and manpower is being invested in compiling dictionaries to protect China's ethnic languages - but the need for, and quality of, the work is sometimes questioned.
China announced on Thursday that efforts had been stepped up to preserve ancient villages and more was on the way, as old-style settlements face a crisis of decline, decay and even extinction.
